MADworld (UMAD)

What Is MADworld?

MAD is a groundbreaking blockchain project that utilizes a DAO mechanic, NFT (non fungible token) technology and NFC (near field communication) technology to transform products, businesses, and industries by merging the digital and physical experiences. Through the project, we hope to add value to the existing products and marketplaces, democratize the creator ecosystems, and empower brand marketers to have direct access to IP owners through a branded digital experience.

MADworld Unique Features

Core Feature: Digital Art Battle – Limits

The key feature of MAD is digital art battle “Limits”, which is the world’s largest digital art battleground. Digital artists from around the world compete for grand prizes which are worth millions. In each round, contestants are given 20 minutes to complete their artwork according to a designated theme, using limited equipment. The live audience will vote and decide the winner. MAD will tokenize the artwork of the winners and also the historic moments the artists demonstrate their accomplished skills for the championship. Keepsakes of the artwork will also be available for purchase and they will come with an NFT as a digital identity. The digital art battle “Limits” will bring limitless quality artists, who are rigorously tested amongst contestants from around the world. Their extraordinary artwork will be featured exclusively on MAD. Limits will be at the core of MAD’s ecosystem as we believe that the ongoing digital art battles can help acquire more artists, minting more NFTs, and driving the NFT values eventually. We are sure that this groundbreaking feature will drive organic growth to the platform at the end.

Toy Art Marketplace: Ucollex

Ucollex is a toy marketplace that offers the artwork from celebrity artists including DC and Marvel comic artists Pat Lee and Dan Fraga. Unlike traditional toys online stores, Ucollex includes the options of purchasing digital or physical copies of the toys. They will also adopt NFT technology and embed an NFC chip into the collectibles for identification. The chip contains the NFT token ID so that it can be scanned through the mobile MAD app. Once it is scanned, the MAD app will show the physical product’s NFT ID from the MAD NFT Central Registry. Moreover, the chip can track the ‘trusted recycling or disposal’ of disposable or fad-centric collectibles, giving collectors piece-of-mind that toys and other items are disposed of in a sustainable and environmental way. Not only will MAD collaborate with celebrated artists through Ucollex, there will also be exclusive media interview / behind the scenes videos which will be produced as NFTs. With MAD, collectors can collect the physical and digital copies of the toy, and also the story behind the toy.

Asset Management Metaverse: Chargespot, AR & VR

MAD is striving to build the perfect platform where both creators and collectors can display their collections. We provide the best available experience in the industry by creating a gallery for users in both the physical and digital worlds.

Chargespot

Chargespot is the world’s leading power bank rental service provider, available in Japan, Hong Kong, United States, Singapore, Taiwan, Thailand, Indonesia and Malaysia. It has over hundreds of thousands of rental stands across different countries and each comes with a huge interactive display. These displays will act as a digital gallery for showcasing the NFT art (both digital and real-world) featured on MAD, bringing NFT art closer to reality. The artwork will be exposed to over millions of people daily via the rental stands, and they will be able to search and surf the MAD marketplace with the interactive display. 19 At MAD, we are striving to create a wider market for creators by letting them adopt NFT technology and merging the digital and physical experiences. We hope that all creators embrace their own existence and the extended intrinsic value attached to their artworks.

AR & VR

MAD is infusing the experience of augmented reality (AR) and virtual reality (VR) into the creation, minting, and the showcasing of NFT. Creators can create a gallery where they can invite friends and collectors to visit and see their collection of artwork. Collectors can also create and share the joy with others about their distinct collections with the AR & VR experience. The gallery creation (GaaS) is free of charge. Augmented reality adds digital elements to a live view often by using the camera on a smartphone. On the other hand, virtual reality implies a complete immersion experience that shuts out the physical world. Using VR devices such as HTC Vive, Oculus Rift or Google Cardboard, users can be transported into a number of real-world and imagined environments such as the middle of a squawking penguin colony or even the back of a dragon.

Tokenized Media NFT

MAD will conduct interviews with artists from time to time and post the interview videos on the ‘Media’ page. In this way, we allow artists to share their idea of the artwork with collectors and as a way of promotion. The most surprising feature here is the tokenization of the interview videos. MAD will tokenize all videos and collectors can trade their favourite artists’ videos to show their continual support. We highly recommend collectors to purchase the artist’s artwork and interview simultaneously.

Roadmap

Team Members

Advisors

Partners and Investors

OliveX, CryptoDiffer, Animoca Brands, SMO Capital, PANONY, Ultimate Collecting Experience, Sandbox, ReVV Motorsport, AC Ventures, Limits, Hex Trust, Seba Bank AG.